TABLE 12-2 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 33

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-2, which test would be used to properly analyze the data in this experiment?

• A) χ² test for independence
• B) χ² test for differences among more than two proportions
• C) Wilcoxon rank sum test for independent populations
• D) Kruskal-Wallis rank test

Analyze the impact of market prices on a firm’s profit or loss.

Recognize the relationship between total revenue, marginal revenue, and output levels in pure competition.

Understand the global differences in health and life expectancies.

Identify factors contributing to health expectancy and life expectancy.

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Definitions:

Efficiency

The ability to accomplish a job with a minimum expenditure of time and effort, or the ratio of the output to the input of any system.

Sustainable

The practice of using natural resources in a way that maintains ecological balance and ensures availability for future generations.

Full-cost Pricing

The practice of setting prices based not only on production costs but also on accounting for environmental and social costs associated with the product or service.

Market Price

The current price at which an asset or service can be bought or sold in a particular marketplace.