TABLE 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 166

Short Answer

TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-14,the rank given to the second observation in the "scratch-and-sniff" group is ________.

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Definitions:

Progressive Muscle Relaxation

A relaxation technique involving tension and relaxation of various muscle groups to reduce stress and anxiety.

Efficacy

The ability to produce a desired or intended result, often used in the context of therapeutic treatments' effectiveness.

Baseline Measures

Initial data collected before interventions begin to track progress or changes in behavior, abilities, or attitudes over time.

Target Behaviors

Specific behaviors identified for change or modification in a therapeutic or behavioral intervention.