TABLE 11-8
a Hotel Chain Has Identically Sized Resorts in 5

question 104

Short Answer

TABLE 11-8
A hotel chain has identically sized resorts in 5 locations. The data that follow resulted from analyzing the hotel occupancies on randomly selected days in the 5 locations.
$\begin{array}{cccccc}\underline{\text { ROW}}&\underline{\text { Caymen}}&\underline{\text { Pennkamp }}&\underline{\text {California }}&\underline{\text {Mayaquez}}&\underline{\text { Maui }}\\ 1 & 28 & 40 & 21 & 37 & 22 \\2 & 33 & 35 & 21 & 47 & 19 \\3 & 41 & 33 & 27 & 45 & 25\end{array}$


Analysis of Variance
$\begin{array}{lrcccc}\text { Source } & \text { df } & \text { sS } & \text { MS } & F & p \\\text { Location } & 4 & 963.6 & & 11.47 & 0.001 \\\text { Error } & 10 & 210.0 & & & \\\hline \text { Total } & & & &\end{array}$

-Referring to Table 11-8, the within-group variation or SSW is____.

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Definitions:

Two-Step Flow Theory

A communication theory that suggests information from the media moves in two distinct stages: first to opinion leaders, who in turn pass it on to a wider population.

Early Adopters

Individuals or organizations that begin using a new product, technology, or innovation early in its life cycle, often influencing others.

Diffusion of Innovations Theory

A sociological model that explains how new ideas, practices, or products gain momentum and spread through a specific population or society over time.

Public Awareness

The extent to which the general population is informed about an issue, cause, or brand, often as a result of targeted information campaigns.