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TABLE 11-9
the Marketing Manager of a Company Producing a New

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TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the ? = 0.05 level of significance for all inferences.
\quad \quad \quad \quad \quad \quad \quad \quad \quad \quad  COLORS \text { COLORS }
 SHAPES  Red  Green  Blue  Yellow  Circle 5467364544614441 Square 3456362136583025 Diamond 4660343148603833\begin{array} { l l l l l } \text { SHAPES } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\ \hline\text { Circle } & 54 & 67 & 36 & 45 \\ & 44 & 61 & 44 & 41 \\ \text { Square } & 34 & 56 & 36 & 21 \\ & 36 & 58 & 30 & 25 \\ \text { Diamond } & 46 & 60 & 34 & 31 \\ & 48 & 60 & 38 & 33 \end{array}

 Analysis of Variance \text { Analysis of Variance }
 Source dfSS MS Fp Colors 32711.17903.7272300.000 Shapes 2579.00289.5023.160.000 Interaction 6150.3325.062.000.144 Error 12150.0012.50 Total 233590.50\begin{array}{lrcrrr}\hline \text { Source } & d f & {S S} & {\text { MS }} & {F} & p \\\hline \text { Colors } & 3 & 2711.17 & 903.72 & 7230 & 0.000 \\\text { Shapes } & 2 & 579.00 & 289.50 & 23.16 & 0.000 \\\text { Interaction } & 6 & 150.33 & 25.06 & 2.00 & 0.144 \\\text { Error } & 12 & 150.00 & 12.50 & & \\\text { Total } & 23 & 3590.50 & & &\end{array}

-Referring to Table 11-9, the mean square for the factor color is____ .


Definitions:

Expense

is an outflow of cash or other valuable assets from a person or company to another entity, representing the cost of operations or services rendered.

Debit Columns

Sections in financial statements where increases in assets or expenses or decreases in liabilities, equity, or income are recorded.

Credit Columns

Sections in accounting ledgers or financial statements that record amounts which reduce the balance of an account.

Net Loss

A financial situation where a company's expenses exceed its revenues during a specific period, leading to a negative net income on the income statement.

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