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TABLE 10-10
The following EXCEL output contains the results of a test to determine if the proportions of satisfied guests at two restaurants are the same or different.
-Referring to Table 10-10, construct a 90% confidence interval estimate of the difference in the population proportion of satisfied customers between the two restaurants.
Public Endorsement
The act of publicly supporting or approving a product, service, or idea, often by a celebrity or influential figure, to influence the public's opinion or consumer behavior.
Influence Impression
The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.
The Two-Step Flow Model
A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.
Influencers
People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.
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