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What do Keynesians mean when they say that "you can't push on a string"?
Segmentation Base
Criteria used to divide a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing mixes.
Customer Lifetime Value
A projection of the total value a business will derive from their entire relationship with a customer, considering both revenues and costs over the customer's lifespan with the business.
Financial Worth
The total value of all assets owned by an individual or organization, minus any liabilities owed.
Company Relationship
The interactions and connections between a business and its stakeholders, including customers, employees, investors, and suppliers.
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