TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 28

Multiple Choice

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the parameter the company officials is interested in is

• A) the mean number of browsers who buy something in their visit to the company's website.
• B) the total number of browsers who buy something in their visit to the company's website.
• C) the mean number of company officials who buy something in their visit to the company's website.
• D) the proportion of browsers who buy something in their visit to the company's website.

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Definitions:

Suppliers

Entities or individuals that provide goods or services to the market, often in exchange for payment.

Laptops

Portable computers equipped with a keyboard and a screen, designed for mobile use.

Technology Improvements

Enhancements and advancements in technology that increase productivity, efficiency, or utility in various sectors.

Curve Shifts

Movements or adjustments in the position of a graphed line, such as those in supply and demand curves in economics, indicating a change in underlying factors affecting these curves.