TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 87

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the alternative hypothesis for this study.

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Definitions:

Cognitive Change

Any alteration in cognitive function, which can include memory, problem-solving, attention, or language abilities, often due to aging, neurological conditions, or injuries.

Disorientation

A state of confusion regarding time, place, or identity, often as a symptom of neurological or psychiatric conditions.

Reaction Time

The duration it takes for a person to respond to a stimulus, important in assessing neurological and cognitive function.

Penile Firmness

Penile firmness refers to the degree of rigidity a penis attains when erect, which is crucial for sexual intercourse.