TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 45

Multiple Choice

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the null hypothesis will be rejected if the test statistics is

• A) greater than 1.645
• B) less than 1.645
• C) greater than -1.645
• D) less than -1.645

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Definitions:

Future Cash Receipts

Expected cash inflows associated with the future operations of a business, such as revenue from sales or collections on accounts receivable.

Investment Decision

The process of evaluating and selecting from different investment opportunities, often focusing on risk assessment, return expectations, and alignment with overall financial goals.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit of the investment divided by the cost of the investment.

Accounting Elements

Fundamental components used in financial reporting and analysis, including assets, liabilities, equity, revenues, expenses, and dividends.