TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 40

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the lowest level of significance at which the null hypothesis can be rejected is ________.

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Definitions:

High-End Segments

Market segments composed of consumers who purchase luxury or premium products and services.

Low-End Segments

Market segments that target price-sensitive consumers by offering products with fewer features or lower quality at a reduced price.

Multiple Products

Refers to a range of different products offered by a company, aimed at catering to varying customer needs and market segments.

Customers' Needs

The requirements or desires that clients seek to fulfill with products or services.