TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 115

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's web site was 10.1% The web site at the company was redesigned in an attempt to increase its conversion rates. Samples of 200 browsers at the redesigned site were selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the value of the probability of committing a type II error þ is 0.95.

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Definitions:

Compared

The act of evaluating two or more items, ideas, or individuals to identify similarities, differences, or relative merits.

Recently Encountered

Recently encountered refers to something or someone that has been discovered, met, or dealt with in the near past.

Attribution Theory

A concept in psychology that explains how individuals pinpoint the causes of their own and others' behaviors and events.

Assess Responsibility

The process of evaluating and determining the obligations or duties of individuals or groups in specific situations.