TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 95

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tail test?

Assess the significance of top management support in the effectiveness of ethics and compliance programs.

Understand the role and implications of the Federal Sentencing Guidelines for Organizations (FSGO) in promoting ethical behavior.

Recognize the importance of designing ethical programs that avoid overly legalistic language to facilitate better understanding and compliance among employees.

Describe the role of environmental and biological factors in human development (Nature vs. Nurture debate).

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Definitions:

Government

The system or group of people governing an organized community, often a state, with the authority to make and enforce laws, and to manage resources and affairs.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Informed Citizens

Individuals who are well-educated about public issues, political processes, and the governance of their community, nation, and the world, enabling them to make informed decisions.

Candidates

Individuals who run for political office or are selected to participate in elections or contest for a position.