TABLE 8-6 After an Extensive Advertising Campaign, the Manager of a Company

question 153

True/False

TABLE 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Table 8-6, the parameter of interest is 54/120 = 0.45.

---

Definitions:

Consistency Motive

The psychological drive to maintain uniformity and coherence in one's beliefs, attitudes, and behaviors.

Affiliation Goal

A personal or social objective that involves connecting, belonging, or being accepted by others.

Target Customer

A target customer is an individual or group that a business aims to reach with its products, services, and marketing efforts, typically characterized by shared demographics, interests, or needs.

Negative Affect

A state of feeling or mood characterized by negative emotions such as sadness, anxiety, or anger.