TABLE 8-6 After an Extensive Advertising Campaign, the Manager of a Company

question 186

True/False

TABLE 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Table 8-6, this interval requires the assumption that the distribution of the number of people recognizing the product has a normal distribution.

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Definitions:

Evolutionary Perspective

An approach in psychology that emphasizes the role of natural selection and adaptation in explaining behavior and mental processes.

Psychoanalytic Perspective

A psychological theory and therapeutic method that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.

Behaviorist Perspective

A psychological approach focusing on observable behaviors and their environmental determinants, emphasizing the role of conditioning.

Social Cognition Perspective

An approach that focuses on how people process, store, and apply information about other people and social situations.