TABLE 8-6 After an Extensive Advertising Campaign, the Manager of a Company

question 167

True/False

TABLE 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Table 8-6, it is possible that the true proportion of people that recognize the product is not between 0.36 and 0.54.

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Definitions:

Productivity

The measure of efficiency in converting inputs into useful outputs, often assessed in the context of work, manufacturing, and time management.

Salespeople

Individuals who sell goods and services to customers, often directly, using knowledge, persuasion, and interpersonal skills to achieve sales objectives.

Product Knowledge

Refers to a thorough understanding of a product's features, benefits, and uses, enabling more effective sales and customer service.

Sales Performance

The measurement and evaluation of the sales activities and outcomes against the set goals or benchmarks.