TABLE 7-5 The Manager of the Customer Service Division of a Major

question 77

Multiple Choice

TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, the manager decides to ask a sample of customers, who have bought a DVD player made by the company and filed a complaint over the past year, to fill in a survey about whether they are satisfied with the product. This method will most likely suffer from

• A) non-response error.
• B) measurement error.
• C) coverage error.
• D) non-probability sampling.

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Definitions:

Yield To Maturity

The total return anticipated on a bond if it is held until its maturity date, expressed as an annual rate.

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates, often used as an indicator of interest rate risk.

Yield To Maturity

The total return anticipated on a bond if it is held until it matures, including all payments of interest and principal.

Semi-Annually

This term describes events or processes, such as interest payments or calculations, that occur twice a year.