The Manager of the Customer Service Division of a Major

question 115

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products. Which of the following will be a good frame for drawing a sample?

• A) Telephone directory
• B) Voting registry
• C) The list of customers who returned the registration card
• D) A list of potential customers purchased from a database marketing company

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Definitions:

Principal to Principal Theory

A theory in corporate governance that emphasizes the relationship and agreements between the major stakeholders or the top decision-makers in an organization.

Cross-Sector Collaborations

partnerships that bridge different parts of the economy, such as public, private, and non-profit organizations, to address complex societal issues.

Collaboration Affiliations

Partnerships or connections formed between individuals or organizations for a common purpose.

Diversified Sources of Revenue

Refers to an organization's strategy of obtaining funding from a variety of streams to reduce financial risk and ensure sustainability.