The Probability That a New Advertising Campaign Will Increase Sales

question 28

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget and the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.40.
• D) 0.88.

---

Definitions:

Replacement Rate

In demography, it refers to the fertility rate at which a population exactly replaces itself from one generation to the next, without migration. In economics, it can refer to the ratio of benefits (like pensions) replacing employment income.

Population Change

The variation in the number of individuals in a population over time, influenced by factors such as birth rates, death rates, immigration, and emigration.

Oil Reserve

Stocks of crude oil or refined petroleum products held underground or in storage facilities controlled by countries or corporations for future use.

Profit

The financial gain realized when revenue from business activities exceeds the costs and expenses involved in operating.