Examlex
According to the empirical rule,if the data form a "bell-shaped" normal distribution,percent of the observations will be contained within 2 standard deviations around the arithmetic mean.
Loss Averse
The behavioral tendency of individuals to prefer avoiding losses over acquiring equivalent gains, highlighting the emotional impact of loss.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are uncertain.
Rational Consumers
Individuals who make decisions to maximize their utility or satisfaction based on the information available and their own preferences.
Marginal Utility
The change in total satisfaction or utility that a consumer experiences as a result of consuming one additional unit of a good or service.
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