TABLE 2-1 The Manager of the Customer Service Division of a Major

question 176

Multiple Choice

TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "How much time do you use the DVD player every week on the average?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Present Condition

The current state or situation of an entity, process, or environment.

Variable Production Costs

Variable production costs are those costs that vary directly with the level of production output, such as raw materials and direct labor.

Traceable Fixed Advertising

Costs of advertising that can be directly associated with a specific product or segment of the business.