TABLE 2-1 The Manager of the Customer Service Division of a Major

question 181

Multiple Choice

TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question " Out of a 100 point score with 100 being the highest and 0 being the lowest, what is your satisfaction level on the DVD player that you purchased?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Iron Law Of Oligarchy

The theory that all forms of organization, regardless of how democratic they are at the start, will eventually and inevitably develop oligarchic tendencies.

Status Generalization

The process by which individuals extrapolate others' broader social status based on limited or irrelevant information.

Sportscaster

A journalist who reports and provides commentary on sports events, either on television or radio.

High Status

Occupying a position of superior rank, prestige, or respect within a social hierarchy.