TABLE 2-1 The Manager of the Customer Service Division of a Major

question 176

Multiple Choice

TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "How much time do you use the DVD player every week on the average?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Reinforcement Theory

A theory in psychology that suggests behavior is motivated by its consequences, with reinforcement used to increase or decrease specific behaviors.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.

Variable Ratio Schedules

In behavioral psychology, a reinforcement schedule where a response is rewarded after an unpredictable number of responses, enhancing motivation to respond.

Extinction

The process of eliminating a behavior by stopping the reinforcement that previously followed that behavior, often used in behavioral psychology and organizational management.