TABLE 2-13
The table below contains the opinions of a sample of 200 people broken down by gender about the latest congressional plan to eliminate anti-trust exemptions for professional baseball.
-Referring to Table 2-13, construct a table of row percentages.
Definitions:
VALS
An acronym for Values, Attitudes, and Lifestyles, a psychographic segmentation strategy to categorize consumers based on their values and lifestyle choices.
Geodemography
A field that combines geography and demography to study the distribution of characteristics across different geographic areas and populations.
Single-Source Data
Information collected from a single point of measurement, used in various fields to ensure consistency and comparability of data.
Psychographic Segmentation
A marketing strategy that divides consumers into segments based on their psychological characteristics, such as values, desires, lifestyle, attitudes, and personalities.
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