Advertisers Try to Make Consumers Feel More Connected to Their

question 37

Multiple Choice

Advertisers try to make consumers feel more connected to their product so that the consumers perceive there to be fewer substitutes for the product. Ideally (from the advertiser's perspective) this will ____________ the price elasticity of demand for the product to the point where demand is ____________ resulting ultimately in higher profits.

• A) lower; inelastic
• B) lower; elastic
• C) raise; inelastic
• D) raise; elastic

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Definitions:

Branded Social Interactions

Online engagements between consumers and brands on social media platforms that are influenced by the brand's messaging or presence.

Social Interactions

Exchanges between individuals or groups, often facilitated by digital platforms, that involve communication, collaboration, or other forms of social engagement.

Social Snackers

Individuals who consume small amounts of content from various social media platforms throughout the day, without engaging deeply with any particular piece.