Explain Why the U

question 185

Essay

Explain why the U.S.Postal Service (USPS)would be expected to earn a higher profit per unit on its commemorative stamps than on its standard stamps. Be sure to incorporate the concepts of profit per unit,average variable cost (AVC)and average total cost (ATC)into your answer.

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Definitions:

IMC Communication Process

Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.

Originates

To begin, arise, or be created from a specific source or point.

Sender

In communication, the party who initiates a message or information to be communicated to another party.

IMC

Stands for Integrated Marketing Communications, which is a strategic approach that integrates various promotional tools and communications channels to provide clarity, consistency, and maximum communicative impact.