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Planning Gap
The difference between a company's current performance and its desired performance or goals.
Marketing Mix
Represents the set of controllable tactical marketing tools—product, price, place, and promotion—that a firm uses to produce a desired response from its target market.
Evaluation Phase
A stage in a project or process where outcomes are analyzed against predefined criteria or objectives to assess performance, success, or areas needing improvement.
Strategic Marketing Process
A methodical process for designing, carrying out, and reviewing marketing initiatives to fulfill organizational objectives.
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