Examlex
Moral hazard occurs when the parties on once side of the market,who have information not known to others,self select in a way that adversely affects the parties on the other side of the market.
Foot-In-The-Door Technique
Asking for a small commitment and, after gaining compliance, asking for a bigger commitment.
Foot-In-The-Door Phenomenon
The foot-in-the-door phenomenon is a psychological tactic where agreeing to a small request increases the likelihood of agreeing to a larger request later.
Telemarketers
Individuals who make sales or marketing calls, typically unsolicited, to potential customers over the phone.
Consumer Psychology
Branch of psychology that studies the habits of consumers in the marketplace.
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