EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

---

Definitions:

Success Rate

The proportion or percentage of attempts that result in success, often used in the context of surgical procedures, treatments, or other endeavors.

Sex

A biological categorization based on reproductive organs and functions, typically categorized as male or female.

Prediction

The act of forecasting or estimating future events based on current information or trends.

Sexual Orientation

The enduring pattern of romantic or sexual attraction to persons of the opposite sex, the same sex, both sexes, or neither sex.