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Advertising
The activity or profession of producing advertisements for commercial products or services to attract potential customers or clients.
Ad Substantiation
An FTC standard requiring advertisers to have a reasonable basis for the claims made in their ads.
Reasonable Basis
A justification or foundation for belief or action that is considered fair or sensible under given circumstances.
Claims
Demands for something due or believed to be due, typically used in the context of legal or insurance disputes.
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