Examlex
Which two terms are commonly used in reference to contractual assent by each party?
Love Becomes Hate Effect
A phenomenon where intense passion or love for a brand turns into strong dislike due to disappointment or unmet expectations.
Grudge-holding
The persistent feeling of ill will or resentment resulting from a past insult or injury, which can impact consumer relations and brand reputation.
Motivated Reasoning
The concept that people's desires and preferences influence their decision-making process and judgments.
Sincere Brand
A brand that is perceived as genuine and honest in its dealings and communications with customers.
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