Examlex
During the process of building an "ethical wall," what do firms typically maintain?
Brand Equity
The value and strength of a brand that determines its worth, based on consumer's perceptions, recognition, and loyalty.
Loyal Customers
Consumers who repeatedly purchase goods or services from the same business due to satisfaction, convenience, or value.
Recognizable Goods
Products that are easily identified by consumers due to their distinct characteristics, branding, or reputation in the marketplace.
Cannibalization
A situation where a company's new product eats into the sales of one of its existing products.
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