Examlex
Initially,during the presentation of evidence,the defendant has no burden to meet.
Market Share
The percentage of total sales in a market captured by a particular company's product or service.
Co-branding
A marketing strategy that involves partnering between two brands to create a product or service that leverages the strength of both brands.
Family Branding
A marketing strategy that uses a single brand name for the sale of multiple related products.
Product Descriptors
Terms or phrases used to describe key attributes or features of a product to consumers.
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