The Notion of Basic Needs Being Satisfied Before Higher Level

question 39

Multiple Choice

The notion of basic needs being satisfied before higher level needs are activated is known as ________.

• A)satisfaction progression
• B)expectation
• C)an assimilation variable
• D)need acceleration
• E)instrumentalism

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Definitions:

Organizational Buying Process

The Organizational Buying Process is the series of steps and decision-making criteria that businesses and institutions use to evaluate and purchase products or services for operational needs.

Prospect Theory

A behavioral economic theory that describes how people decide between probabilistic alternatives that involve risk.

Problem Recognition

The initial step in the consumer decision process, where a consumer identifies a need or problem that requires a solution or purchase.

Evoked Set

A group of relevant brands or products that a consumer considers when making a purchasing decision.