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Definitions:

Consumer-Generated Content

Content created and shared by consumers about a brand or product, which influences the perceptions and behaviors of other consumers.

Superbowl Ads

Superbowl Ads are high-profile advertisements featured during the Super Bowl, the annual championship game of the NFL, known for their large viewership, high production value, and significant impact on advertising trends.

Doritos

A popular brand of flavored tortilla chips introduced by Frito-Lay, known for its variety of bold and cheesy flavors.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, and education.

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