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Lactose, a sugar in milk, is composed of one glucose molecule joined by a glycosidic linkage to one galactose molecule. How is lactose classified?
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.
Targeting
The process used by businesses to focus their marketing efforts on a specific audience or market segment.
Positioning
A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.
Target Market
A specific group of consumers at which a company aims its products and services.
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