Examlex
In a BUN, the U stands for ____________________.
Puffing
The act of making exaggerated or vague claims about a product or service, which are subjective and not legally binding.
Generalities
Statements or notions that are vague and lack specific detail, applied broadly rather than specifically.
Exaggerations
Statements or claims that stretch the truth or overemphasize facts, often used for emphasis or effect.
Ad Substantiation
The requirement that advertisers have evidence to back up their claims, ensuring that advertisements are truthful and not misleading.
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