The Power Tactic That Influences in All Three Directions-Upwardly,downwardly and Laterally-Is

question 27

Multiple Choice

The power tactic that influences in all three directions-upwardly,downwardly and laterally-is:

• A)ingratiation.
• B)pressure.
• C)rational persuasion.
• D)friendliness.

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Definitions:

Publicity

Disseminating unpaid news items through some form of media (e.g., television story, newspaper article, etc.) to gain attention or support.

Narrowcasting

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

Major Television Networks

Large national or international broadcasting organizations that distribute television content across a wide geographic area.

Product Placement

An advertising technique in which a company promotes its products through appearances in movies or on television shows or other media.