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Kara is a university tutor whose students have recently informed her that they find the specified course textbook to be rather difficult to comprehend and somewhat unrelated to the learning objectives of the course.As the unit coordinator requested feedback from the tutors,Kara then wrote an email stating these student opinions in an attempt to provide useful feedback.Upon receiving the email,the unit coordinator got somewhat angry,accusing Kara of questioning his authority and intelligence.However,after some face-to-face discussion,the coordinator realised that Kara was only acting as a medium for passing on the students' opinions,and the issue was resolved. This reflects the need for:
Brand Position
The distinctive place a brand occupies in the minds of consumers, relative to competing brands, based on its unique values and attributes.
Liquid
broadly refers to assets or investments that can be quickly converted into cash without significant loss of value or to materials that flow and have no fixed shape.
Power Distance
A cultural dimension that reflects the extent to which less powerful members of organizations and societies accept and expect that power is distributed unequally.
Equality
The state of being equal, especially in status, rights, and opportunities, advocating for the same treatment and absence of discrimination.
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