The Trait Activation Theory (TAT)predicts That Some Situations,events,or Interventions 'Activate

question 48

True/False

The trait activation theory (TAT)predicts that some situations,events,or interventions 'activate' a trait more than others.

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Definitions:

Interest

Monetary charge for borrowing money or the return on investment capital.

Awareness

The degree to which consumers are familiar with the presence and characteristics of a product, brand, or issue.

Adoption

The act of accepting, taking up, or starting to use something new or different, such as technology or practices.

Hierarchy of Effects

A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.