Examlex
Which of the following statements about evidence-based management is true?
Benefits
The advantages or positive outcomes that customers perceive they will receive from a product or service.
Inexpensive Brand
A brand that is marketed and priced to be affordable to a wide range of consumers.
Premium Brand
A brand that is perceived to offer higher quality and status compared to standard brands, often accompanied by a higher price.
Manufacturer Brands
Brands owned and managed by the manufacturer. Also known as national brands.
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