Examlex
New employees at Jarvis Company cannot participate in the group term life insurance plan until they have worked at the company for three months.This initial period before a new employee can participate is called a(n)
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
Integrated Marketing Communications
A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.
Direct Marketing
A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.
Relationship Selling
A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.
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