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All of the following are requirements that must be satisfied before premiums are waived under a waiver-of-premium provision EXCEPT
Personal Selling
A sales technique involving one-on-one interaction between a salesperson and a potential buyer to persuade the purchase of a product or service.
Business-To-Business
Transactions or relationships between two businesses, rather than between a company and individual consumers.
Imc
Integrated Marketing Communications, a strategic approach that coordinates different promotional tools and channels to provide a clear, consistent, and compelling message about an organization or product.
Aida Model
A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.
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