All of the Following Statements About the Administration of a Risk

question 53

Multiple Choice

All of the following statements about the administration of a risk management program are true EXCEPT

• A)The risk manager is an important part of a firm's management team.
• B)A risk management policy statement can be used to educate top executives about the risk management process.
• C)If a risk management program is properly designed,periodic review of the program is unnecessary.
• D)In order to properly identify loss exposures,the risk manager needs the cooperation of other departments.

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Definitions:

Commercial Branding

The process of creating a unique identity and image for a product or service in the consumer's mind, mainly for commercial purposes.

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.