Case 13.1 ​

question 44

Multiple Choice

Case 13.1
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There is a major conflict going on in Andy's department.Workers do not trust Andy.They resent his authoritarian style,and they resist his instructions and suggestions.Andy sees the workers as "drones," and they think of him as "Darth Vader." Initially,Andy's manager tells the workers to "put up with it" and to "get back to work." He refuses to listen to their complaints and imposes his instructions with a threat of discipline.A group of employees discusses the problem.Jane suggests that they just drop it and go back to work.She doesn't want to lose her job and fears that even if they win,their working relationship with Andy will be damaged beyond repair.Malcolm suggests that they go back to Andy's boss and explain that they think talking about Andy's behavior could improve productivity and quality.He tells the group they ought to write down and present the substance of their concerns,not just attack Andy's management style.Malcolm thinks they can work this out without removing Andy or getting fired themselves.
-Refer to Case 13.1.Andy's boss is demonstrating ____ behavior.

• A) ​assertive
• B) nonassertive​
• C) aggressive​
• D) noncompliance​

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Definitions:

Service Branding

The creation and promotion of a distinct brand identity for a service, differentiating it from competitors and fostering customer loyalty.

Brand Reputation

The public's valuation and perception of a brand's trustworthiness, quality, and reliability, influenced by consumer experiences and media portrayal.

Relationship Marketing

A strategy focused on building and maintaining long-term, personal engagements with customers, prioritizing customer retention and satisfaction.

Customized Service Delivery

Tailoring the provision of services to meet the specific needs or preferences of individual customers.