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Explain the difference between "theory X" and "theory Y" views of human behavior.Then,evaluate: Do you believe one management theory is always more effective than the other? Why or why not?
Institutional Marketing
Marketing strategies and efforts focused on creating awareness and selling products or services to large organizations rather than individual consumers.
Organizational Buyers
Entities such as businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for general operations.
Ultimate Consumers
Refers to the end-users or buyers who purchase products or services for personal use and not for manufacturing or resale.
Organizational Buyers
Businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for the organization’s operations.
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