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Case 6.1 ​Martin Is Managing a Production Line in a Manufacturing Plant

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Case 6.1

Martin is managing a production line in a manufacturing plant in the Midwest.Martin has a quality and productivity problem in one part of the manufacturing process.He discovers that his workers aren't sure what to do.When he asks why they didn't ask questions,the universal reply is,"We Midwesterners don't ask questions,we just do."

Martin decides to address this problem by offering recognition rewards for the employee who asks the most job-related questions that lead to process improvements each month.Unfortunately,Martin finds the program doesn't work.When he further questions his workers,he discovers that no one wants to be the first to ask questions.As a group,workers still feel that they should figure it out on their own and not ask questions.

Martin persuades Carmen,a worker everyone else admires,to be the first to ask questions as part of the program.After about a month,several other people begin to submit questions,and soon everyone in the plant is asking questions.
-Refer to Case 6.1.Martin's initial solution to the problem is an example of using which influence to change individual attitudes about asking questions?


Definitions:

Efficient Scale

The quantity of output that minimizes average total cost.

Perfectly Competitive

A market structure characterized by a large number of small firms, homogenous products, and free entry and exit.

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, leading to competition based on factors other than price.

Economic Profits

Economic profits are the surplus remaining after deducting both explicit and implicit costs from total revenue, reflecting the true profitability of a business.

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