Case 5.1 ​Joan Is Designing an Ethics Training Program for Her Company.She

question 28

Multiple Choice

Case 5.1
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Joan is designing an ethics training program for her company.She decides to build it around the story of the founder of the corporation,Rosa.Rosa's "rags-to-riches" story reveals a woman with strong standards of personal conduct,deep personal values and beliefs,and a pattern of good judgment.Rosa attributes her success to the upbringing she had as a child.A second portion of the training program will review the company's values,ethics code,and policies so that all employees are very clear on where the company stands on key issues and business behaviors.
-Refer to Case 5.1.Rosa seems to have a high level of integrity,which must mean she has kept her​

• A) ​religion.
• B) commitments.​
• C) character.​
• D) purpose.​

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Definitions:

Family Branding

A marketing strategy that involves selling several related products under one single brand name.

Mixed Branding

A strategy that companies use by marketing the same good or service under several different brand names.

Brand Extension

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.

Co-Branding

A marketing partnership between two or more brands to create a combined offer that leverages the unique strengths of each partner.