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Case 5.1 ​Joan Is Designing an Ethics Training Program for Her Company.She

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Case 5.1

Joan is designing an ethics training program for her company.She decides to build it around the story of the founder of the corporation,Rosa.Rosa's "rags-to-riches" story reveals a woman with strong standards of personal conduct,deep personal values and beliefs,and a pattern of good judgment.Rosa attributes her success to the upbringing she had as a child.A second portion of the training program will review the company's values,ethics code,and policies so that all employees are very clear on where the company stands on key issues and business behaviors.
-Refer to Case 5.1.If Joan's training program is taken to the company's international offices,she needs to be prepared for the fact that


Definitions:

Product Life Cycle

The stages a product goes through from its initial introduction into the market, through growth and maturity, and eventually into decline and discontinuation.

Marginal Competitors

Firms or entities that operate at the edge of a market with minimal impact on the leading competitors' market share.

Product Life Cycle

The stages through which a product goes from its introduction into the market (launch), growth in sales, maturity, and finally its decline.

Environmental Changes

Alterations in the surrounding conditions, including natural, social, economic, and political environments, that can impact individuals and organizations.

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