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Case 4.1
Bill is concerned about Tim's self-esteem.Tim's attitudes about himself have begun affecting his work.Tim is just consumed with the fear of failure.He keeps telling himself that he's a failure,there's no use trying,and he can't do any better.Bill says to Tim,"It's good that you know what you can and can't do;that helps you be more realistic about life.You just need to think of these matters in positive terms rather than hating yourself."
Bill manages Tim by telling him that he appreciates his hard work.Bill points out the things Tim does well and regularly explains to Tim that he expects great things of him.After a few weeks,Tim begins to perform more effectively and his fear of failure decreases.Bill further takes Tim "under his wing" and begins to advise him on professional behavior,gives him time to explain ideas and his concerns,and even becomes an advocate for Tim with Bill's boss.
-Refer to Case 4.1.What strategy might Bill suggest that Tim could use to build his self-esteem?
Premiums
The additional amount paid for a commodity or service above its basic cost, often associated with insurance policies or enhanced product features.
Prospect's Participation
The involvement or engagement of a potential customer in the sales process, often through interaction or providing feedback.
Product Use
Refers to the manner in which a product is utilized by the consumer, often determining its effectiveness, functionality, and satisfaction derived from it.
Appeal to the Prospect's Senses
A marketing or sales strategy that focuses on engaging the potential customer’s sensory experiences to influence their purchasing decisions.
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