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Case 3.1
Miguel has a big sales presentation tomorrow.He's planning how to adapt his presentation to meet the needs of his customer.Miguel would describe himself as highly competitive,outgoing,and talkative,and also disciplined,serious,and formal.His customer,Regina,listens to him attentively,expresses herself thoughtfully and deliberately,and would describe herself as easygoing,friendly,and casual.
-Refer to Case 3.1.Regina probably has a(n) ____ communication style.
Mass Society Theory
A sociological perspective that suggests society is integrated by a shared mass culture, often influenced by media, and marked by a loss of individuality.
Émile Durkheim
A founding figure in sociology, Durkheim is known for his exploration of social phenomena including the study of social cohesion and the role of religion in society.
Collectivity
A substantial number of people who join together on the basis of loosely defined norms.
Sociologists
Experts or scientists who study societies, examining the structures, systems, and dynamics of human interaction and social behavior.
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